Privacy Policy

Privacy policy

Thank you for your interest in our website. The protection of your privacy is very important to us. Below we inform you in detail about how we handle your data.

Storage of access data in server log files

You can visit our websites without giving any personal information. We only store access data in so-called server log files, such as the name of the requested file, date and time of the request, transferred data volume and the requesting provider. These data are evaluated exclusively to ensure trouble-free operation of the site and to improve our offer and do not allow us to draw any conclusions about your person.

Data collection and use for contract processing and opening a customer account

We collect personal data when you voluntarily provide us with this information as part of your order, when contacting us (e.g. via contact form or e-mail) or when opening a customer account. Which data is collected can be seen from the respective input forms. We use the data you provide us with for the purpose of contract processing and handling your inquiries. After complete processing of the contract or deletion of your customer account, your data will be blocked for further use and deleted after expiry of the tax and commercial law retention periods, unless you have expressly consented to further use of your data or we reserve the right to use your data for other purposes which are permitted by law and about which we inform you below. The deletion of your customer account is possible at any time and can be done either by sending a message to the contact option described below or by using a function in the customer account intended for this purpose.

Data transfer for contract fulfillment

In order to fulfil the contract, we will pass on your data to the shipping company commissioned with the delivery, insofar as this is necessary for the delivery of ordered goods. Depending on the payment service provider you select in the order process, we will pass on the payment data collected for this purpose to the bank commissioned with the payment and, if applicable, to the payment service provider commissioned by us or to the selected payment service for the processing of payments. In some cases, the selected payment service providers may also collect this data themselves if you open an account there. In this case, you must log on to the payment service provider with your access data during the ordering process. In this respect, the data protection declaration of the respective payment service provider applies.

Use of data when registering for the e-mail newsletter

If you register for our newsletter, we will use the data required for this purpose or data provided separately by you to send you our e-mail newsletter regularly in accordance with your consent. You can unsubscribe from the newsletter at any time, either by sending a message to the contact option described below or by using a link provided for this purpose in the newsletter.

Use of cookies

In order to make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your end device. Some of the cookies we use are deleted again after the end of the browser session, i.e. after closing your browser (so-called session cookies). Other cookies remain on your terminal device and enable us to recognize your browser the next time you visit us (persistent cookies). You can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in general. If cookies are not accepted, the functionality of our website may be limited.

Use of social plugins from Facebook using the Shariff solution

Our website uses social plugins (“plugins”) from social networks. In order to increase the protection of your data when visiting our website, the plugins are not fully integrated into the page, but only by using an HTML link (so-called “Shariff solution” by c’t). This integration ensures that when a page of our website containing such plugins is called up, no connection is yet established with the servers of the provider of the respective social network. Click on one of the buttons, a new window of your browser opens and calls up the page of the respective service provider, where you can (if necessary after entering your login data) e.g. press the Like or Share button. For the purpose and scope of data collection and the further processing and use of data by the providers on their sites as well as your rights and setting options for the protection of your privacy, please refer to the data protection information of the providers.

Google Analytics

Google Universal Analytics with demographic characteristics This website uses Google Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). Google Analytics uses so-called cookies, i.e. text files that are stored on your computer and which enable an analysis of your use of the website. The information generated by the cookie about your use of this website (including the abbreviated IP address) is usually transferred to a Google server and stored there. This may also result in a transfer to the servers of Google LLC. in the USA.

This website uses Google Analytics exclusively with the extension “_anonymizeIp()“, which ensures anonymization of the IP address by shortening it and excludes direct personal reference. Through the extension your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before. Only in exceptional cases will the full IP address be transferred to a Google LLC. server in the USA and shortened there. In these exceptional cases, this processing is carried out in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of our legitimate interest in the statistical analysis of user behaviour for optimisation and marketing purposes.

On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activities and to provide us with further services related to website and Internet use. The IP address transmitted by your browser within the scope of Google Analytics is not merged with other Google data.

You can prevent the storage of cookies by adjusting your browser software accordingly. However, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available under the following link an alternative to the browser plugin or within browsers on mobile devices, please click on the following link to set an opt-out cookie that will prevent Google Analytics from collecting data within this website in the future (this opt-out cookie only works in this browser and only for this domain, if you delete your cookies in this browser, you will have to click this link again) Disable Google Analytics.

In the event that personal data is transferred to Google LLC. with its registered office in the USA, Google LLC. has certified itself for the us European data protection agreement “Privacy Shield”, which guarantees compliance with the level of data protection applicable in the EU. A current certificate can be viewed here: This website also uses Google Analytics for a cross-device analysis of visitor flows, which is carried out using a user ID. When a page is called up for the first time, the user is assigned a unique, permanent and anonymous ID that is set across all devices. This makes it possible to assign interaction data from different devices and from different sessions to a single user. The user ID does not contain any personal data and does not transmit any personal data to Google. The collection and storage of data via the User ID can be revoked at any time with effect for the future. To do so, you must deactivate Google Analytics on all systems that you use, for example in another browser or on your mobile device. (edited)

This website also uses the “demographic features” function of Google Analytics. This allows reports to be generated that contain statements on demographic data such as age, gender and interests of the site visitors. This data is derived from interest-based advertising from Google, the Google Display Network, and from third-party visitor data. You can disable this feature at any time in your Google Account’s ad settings, or generally prohibit Google Analytics from collecting your information as shown below. You can deactivate this function using a Google browser plugin As an alternative to the browser plugin or within browsers on mobile devices, please click on the following link to set an opt-out cookie that will prevent Google Analytics from collecting data within this website in the future (this opt-out cookie only works in this browser and only for this domain; if you delete your cookies in this browser, you will have to click this link again): Disable Google Analytics Further information on Google (Universal) Analytics can be found here:

Facebook pixel for the creation of custom audiences

Within our online offer the so-called “Facebook pixel” of the social network Facebook is used, which is operated by Facebook Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland (“Facebook”). If a user clicks on an advertisement placed by us, which is played on Facebook, an addition is added to the URL of our linked page by Facebook pixel. To the extent that our pixel page allows data to be shared with Facebook, this URL parameter is written to the user’s browser via a cookie that our linked page itself sets. This cookie is then read by Facebook Pixel and enables the data to be forwarded to Facebook. With the help of the Facebook pixel, Facebook is on the one hand able to determine the visitors of our online offer as a target group for the presentation of ads (so-called “Facebook ads”). Accordingly, we use the Facebook pixel to display the Facebook ads placed by us only to those Facebook users who have also shown an interest in our online offer or who have specific characteristics (e.g. interests in certain topics or products determined by the websites visited), which we transmit to Facebook (so-called “custom audiences”). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interest of the users and do not appear to be annoying. This allows us to further evaluate the effectiveness of Facebook ads for statistical and market research purposes by tracking whether users have been redirected to our website after clicking on a Facebook ad (so-called “conversion”). The data collected is anonymous to us, so we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with the Facebook Data Usage Guidelines The data may enable Facebook and its partners to place advertisements on and outside of Facebook. The data processing associated with the use of the Facebook Pixel is based on our predominantly legitimate interest in the evaluation, optimization and economic operation of our online offering and our advertising measures in accordance with Art. 6 para. 1 lit. f DSGVO. The information generated by Facebook is usually transferred to a Facebook server and stored there, this may also result in a transfer to the servers of Facebook Inc. in the USA. Facebook Inc. with headquarters in the USA is certified for the us European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU. In order to object to the collection by the Facebook pixel and the use of your data to display Facebook ads in general, you can set an opt-out cookie by clicking on the link below, which deactivates Facebook pixel tracking:

Disable Facebook Pixel This opt-out cookie only works in this browser and only for this domain. If you delete your cookies in this browser, you must click the above link again.

Right to information and contact

You have a right to free information about the data stored by us about your person as well as a right to correction, blocking or deletion of this data. If you have any questions regarding the collection, processing or use of your personal data, for information, correction, blocking or deletion of data as well as revocation of consents granted or objection to a specific use of data, please contact us directly via the contact details in our imprint.